Dotique Advent Calendar – Day Fifteen: Win a Joules Edie Bag – and Our First Ever Joules Announcement
Today is a very special day in the Dotique Advent Calendar — one we’ve been quietly looking forward to sharing for months.
For Day Fifteen, not only can you win a Joules Edie Shopper Bag (RRP £42), but we are finally announcing something we’ve been working on behind the scenes:
✨ Joules is coming to Dotique — in Chesterfield and online ✨
Yes, really. A brand so many of you have asked for. A British favourite known for its countryside heritage, beautiful prints, timeless quality and wearable everyday pieces. And now, it’s becoming part of the Dotique family.
We could not be more excited.
Why Joules? Why Now?
At Dotique, every brand we bring in has to tick three boxes:
Quality, longevity and customer love.
And Joules does all three, beautifully.
For years, customers have asked, “Do you stock Joules?” — in store, online, and on social. It’s one of those brands that holds a special place in British wardrobes. Practical but stylish. Classic but modern. Playful but grown-up.
It appeals to women who want pieces that last, feel good, and work for real life — school runs, dog walks, weekends away, countryside visits, work… everything.
Joules fits seamlessly into the Dotique world because it reflects so much of what matters to us:
timeless style instead of throwaway trends
quality fabrics that wear beautifully
easy, everyday pieces made to be lived in
colours that feel uplifting
British design with personality
collections that genuinely work for our Dotique customers
Bringing Joules to Dotique has felt like the most natural next step and we can't wait!
Why We Chose Chesterfield for the Launch
While you’ll be able to shop Joules online at dotique.co.uk, we knew immediately where its “home” needed to be: Dotique Chesterfield. You've already been loving the Joules Kids range at Dotique Peak Village and now it was time to go bigger.
Chesterfield has always been the heart of Dotique — our original store, our busiest location, and the place where customer feedback and real-life interaction guide so many of our buying decisions.
Joules is a brand with huge customer loyalty and everyday appeal, and our Chesterfield shoppers are exactly the women who will love this collection:
busy, stylish women who want reliable, feel-good pieces
customers who appreciate quality that lasts
women who favour practical elegance
dog walkers, countryside lovers, mums, commuters, weekend explorers
Joules simply belongs here.
And the timing — spring/summer 2026 — means Chesterfield will start the year with a beautiful new brand to enjoy.
How Joules Joined the Dotique Advent Calendar
One of our favourite parts of today’s announcement is that Joules wanted to be involved.
When we told them about our Advent Calendar — filled with local prizes, boutique brands, and customer treats — they didn’t hesitate. They offered the Joules Edie Bag in Berry Red, one of their bestselling shopper styles, as today’s giveaway prize.
Their enthusiasm meant so much to us. Large British brands don’t always say yes to small independents — yet Joules did. It felt like a lovely sign that this partnership was the right one.
And what better way to introduce them than through a gift for you?
The Joules Edie Bag (RRP £42)
The Edie Bag is a customer favourite for a reason:
lightweight but durable
roomy enough for everyday essentials
classic Joules styling
wipe-clean, practical fabric
beautiful berry red shade
smart faux-leather handles and buckle fastening
perfect for work, shopping, overnight stays or everyday use
It captures the essence of Joules: clever design, useful details, and that little pop of colour that makes an outfit feel cheerful.
And today, someone will win one.
Why We’re Excited to Bring Joules Into Dotique
This is more than adding another brand. It’s expanding what Dotique can offer to our customers.
Joules will be joining a family of brands that are already loved — from HV Society and Part Two to Oui, Monari, Red Button, Place du Soleil, Frank Lyman, Vilagallo, Soya Concept and more. Joules brings something new to the mix:
✔ Everyday lifestyle dressing
Perfect for those “I need something practical but still stylish” days.
✔ Colourful, uplifting pieces
A cheerful palette that balances our more classic collections.
✔ Outerwear that’s genuinely brilliant
Joules coats and jackets are famously good.
✔ Classic Breton tops
A timeless wardrobe staple done exceptionally well.
✔ Accessories that make great gifts
Bags, scarves, wellies — useful and stylish.
✔ British countryside heritage
A lovely complement to Dotique’s Derbyshire roots.
We’ve chosen styles that we know our customers will love — wearable, useful, great quality, and perfect for the Dotique way of dressing.
When Can You Shop Joules?
We’re putting the final touches to the launch, but Joules will be available very soon both:
In-store at Dotique Chesterfield
Online at dotique.co.uk
If you want to be first to know when the collection drops, make sure you’re signed up to our emails — you’ll get early access.
How to Enter Today’s Giveaway
To celebrate the announcement, one person will win the Joules Edie Bag in Berry Red.
To enter:
Follow @dotiqueuk on Instagram or Facebook
Like the Advent Day Fifteen post
Comment “Joules is coming!”
The winner will be announced tomorrow.
Join the Fun
Don’t forget to check back every day on Instagram and Facebook — we’ll be revealing a new “door” of our advent calendar daily, with something exciting behind each one.
You can also find all the latest offers and giveaways right here on our News page.
Day Fifteen is a major moment in the Dotique Advent Calendar as we announce that Joules is officially coming to Dotique, launching first in Chesterfield and online. This blog explores why Joules is the perfect fit for our customers — from its British countryside heritage to its practical, colourful everyday style — and why we’re so excited to welcome the brand into our boutique family. To celebrate the launch, Joules has generously contributed the bestselling Edie Berry Red Shopper Bag (RRP £42) as today’s giveaway prize. The post builds anticipation for the upcoming collection, explains why Chesterfield is the natural home for the brand, and invites readers to enter the competition.
Happy Day Fifteen — and good luck!
Sophie Young
Sophie runs Dotique’s online boutique and Witney store and has been the driving force behind this year’s Dotique Advent Calendar. She wanted to create something fun, festive and full of surprises to thank customers for their support and bring a little joy to December. Follow along each day to see what’s behind the next door!
T&Cs
Dotique Advent Calendar Giveaway – Terms & Conditions
Promoter:
The promoter is Dotique Ltd, with boutiques in Chesterfield, Peak Village and Witney, United Kingdom.
Eligibility
- Open to UK residents aged 18 and over.
- Employees of Dotique are not eligible to enter.
- No purchase is necessary to take part.
How to Enter
To enter a daily Advent Calendar giveaway, participants must:
- Follow @dotiqueuk on Instagram.
- Like the relevant Advent Calendar Instagram post.
- Comment/Tag at least one friend in the comments (each additional tag counts as an extra entry).
Bonus entry:
Share the relevant Instagram to stories and tag @dotiqueuk
Entries must be submitted before 11:59pm (UK time) on the same calendar day that the giveaway post is published.
Prize
- The prize for each giveaway day will be clearly stated on the relevant Advent Calendar post and/or blog page.
- Prizes may include Dotique gift vouchers, products, brand-specific prizes, or discounts.
- Gift vouchers are valid for 6 months from the date of issue and cannot be exchanged for cash or used to purchase other gift vouchers.
- One winner will be selected per daily giveaway unless otherwise stated.
Winner Selection & Notification
- A winner will be chosen at random from all eligible entries after the giveaway closes.
- Winners will be notified via Instagram Direct Message from @dotiqueuk or via sophie@dotique.co.uk within 48 hours.
- Winners must respond within 3 days to claim their prize.
- Dotique will never ask for payment or bank details. Please remain alert to fake accounts.
Publicity
By entering, participants consent to their first name and/or Instagram handle being shared on Dotique’s Instagram, Facebook, website, or email channels when announcing winners.
General
- This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook.
- Entrants are providing information to Dotique Ltd, not to Instagram/Facebook.
- Dotique reserves the right to cancel, amend, or temporarily suspend the promotion if necessary due to circumstances beyond its control.
- Participation signifies full acceptance of these Terms & Conditions.
- The decision of Dotique is final and no correspondence will be entered into.
Data Protection
Personal data supplied during this promotion will be processed in accordance with Dotique’s Privacy Policy:
dotique.co.uk/policies/privacy-policy
Contact
For enquiries, please contact: sophie@dotique.co.uk