Finding the right pair of jeans shouldn’t be as complicated as it sometimes feels.
In our shops, we hear the same questions again and again. Which jeans will hold me in? What’s best if I’m petite? Which shape makes my legs look longer? Can I wear a barrel jean? And do comfortable jeans actually exist?
So rather than talking you through every single jean we stock, we’ve picked 10 pairs for 10 of the questions we’re asked most often.
Whether you want something flattering, comfortable, smarter, more current or simply a pair that actually works for your height, start here.
1. If you want a jean that holds you in…
NYDJ
If support around your tummy is high on your list, NYDJ is always one we recommend.
Their signature Lift Tuck® Technology is designed to smooth and support through the front, while still giving you a jean you can comfortably wear all day.
The classic straight-leg shape is particularly easy to style too. It works with everything from trainers and a knit at the weekend to loafers and a blazer when you want to look a little smarter.
Try these if: you want support and smoothing without feeling squeezed into your jeans.
2. If you want a jean that makes your legs look longer…
MAC Dream Bootcut
There’s a reason bootcut jeans keep coming back.
Fitted through the thigh before gently kicking out towards the hem, the shape creates a lovely long line through the leg — particularly when worn with a little heel or heeled boot.
MAC’s Dream denim also has that super-soft, stretchy feel our customers love, so you don't have to sacrifice comfort for the shape.
Try these if: you want a flattering, leg-lengthening jean that can easily be dressed up.
3. If you want a jean that feels ridiculously comfortable…
MAC Dream Wide
The clue really is in the name.
MAC Dream denim is exceptionally soft and stretchy, and the relaxed wide-leg shape makes the Dream Wide one of those pairs you can put on in the morning and happily keep on all day.
It gives you the more current wide-leg silhouette without feeling stiff or restrictive.
Try these if: comfort is the first thing you look for in a pair of jeans.
4. If you’re petite and jeans are always too long…
Red Button Conny L28
Finding a wide-leg jean when you’re petite can be surprisingly difficult. You finally find the shape you want… and then lose half of it when you have them shortened.
The Red Button Conny L28 comes in a shorter 28-inch leg, so petite customers can get the intended wide-leg shape without immediately needing alterations.
Try these if: you’re petite and want a proper wide leg that actually works with your height.
5. If you want a jean that looks a little more polished…
PAIGE Anessa – Black Shadow
Not every pair of jeans needs to look casual.
The PAIGE Anessa in Black Shadow has a deep black wash and cropped wide-leg shape that gives it a much smarter feel than classic blue denim.
Add a blouse and heels and you’ve got a pair that can very happily take the place of trousers for dinner or an evening out.
Try these if: you love wearing jeans but sometimes want them to look that little bit smarter.
6. If you want something smarter than your everyday denim…
BRAX Maine – Clean Dark Blue
Sometimes it isn't the shape that makes a jean look smarter — it's the wash.
The BRAX Maine in Clean Dark Blue has a deep, even indigo colour without the fading, whiskering or distressed details you often find on denim.
That clean finish makes the wide-leg silhouette feel considerably more polished.
Try these if: you want blue denim that you can easily dress up.
7. If you want a jean that feels really on-trend…
Sofie Schnoor Tomar – Dark Brown
Two of this season’s biggest denim updates in one pair: barrel legs and brown denim.
The Sofie Schnoor Tomar has a more exaggerated barrel silhouette, so this is the pair for someone who wants their jeans to feel noticeably different from the straight and wide-leg styles already in their wardrobe.
And the rich chocolate brown is surprisingly easy to wear — particularly with cream, pale blue, burgundy and other autumnal shades.
Try these if: you already own your classic denim and want something that feels new.
8. If you want to try a barrel jean without going too barrel…
PAIGE Ariella Ankle
Interested in barrel jeans but slightly terrified of them? Start here.
The PAIGE Ariella Ankle has a much subtler curved silhouette than an exaggerated barrel jean. It feels modern without completely changing the proportions you're used to.
The ankle length also makes it incredibly easy to style with trainers, loafers or boots.
Try these if: you want to try the barrel trend but still want a really wearable everyday jean.
9. If you usually say, “I don't like wearing jeans”…
BRAX Mary Winter Dream
This is the pair we'd hand you.
BRAX's Winter Dream fabric gives you the appearance of a classic jean but with a wonderfully soft, warm and stretchy feel.
The Mary has a slim, classic shape, making it an easy everyday option — particularly as we head into the colder months.
Try these if: you normally find denim too stiff, restrictive or uncomfortable.
10. If you don't want just another pair of blue jeans…
Red Button Claudette Insert Contrast
Sometimes you don't need a completely different shape — you just want your jeans to have a little something extra.
The Red Button Claudette has a wide-leg silhouette with a contrasting denim insert running down the side, giving a classic blue jean a more interesting finish without making it difficult to wear.
Try these if: your wardrobe already contains plenty of classic denim and you fancy something a little different.
Still not sure which jeans are right for you?
That's completely normal — and it's exactly why we stock so many different shapes.
The jean that looks brilliant on your friend might not be the one you love on yourself. Your height, proportions, preferred rise and even what shoes you normally wear can completely change which pair feels right.
You can shop our jeans online, or come and see us in store and tell us what you're looking for. We’ll happily pull out a few different shapes for you to try — including the ones you might not have picked up yourself.
And if your usual jean problem isn't on this list, ask us. Chances are we've heard it before.
Not sure which jeans are right for you? We answer 10 of the questions we’re asked most, from the best jeans for petites and longer-looking legs to super-comfortable denim, barrel shapes and smarter styles.