Paige Jeans was founded in 2004 by Paige Adams-Geller, a former fit model and expert in denim design. Her vision was to create a premium denim brand with a female perspective, offering designs that are both stylish and comfortable. Known for its meticulous attention to detail and exceptional craftsmanship, Paige blends chic, modern styles with flattering fits that cater to various body shapes.

The brand originally focused on jeans but has since expanded to include a full lifestyle range, including tops, dresses, and outerwear. Every piece is thoughtfully designed, reflecting Paige's philosophy that everyone should feel confident and comfortable in their clothing. The brand is also celebrated for its use of innovative fabric technology, ensuring durability without sacrificing softness or style.

Paige is committed to ethical production and sustainability, focusing on responsible manufacturing processes. Its collections are inspired by timeless style, versatility, and Californian heritage, blending laid-back sophistication with high fashion aesthetics​