Joules Has Landed at Dotique: Your New Favourite British Brand Is Here

There are some brands that just feel like home — and for us, Joules has always been one of them.

So bringing Joules into Dotique isn’t about adding another label to our rails. It’s about welcoming in a brand that fits so naturally with our world — a world built around real women, everyday dressing, and those little details that make you feel like yourself again.

From beautifully cut cotton layers to cheerful heritage prints, Joules has always been a brand rooted in the rhythm of British life. It’s practical, but never boring. It’s feminine, but still grounded. And most importantly, it’s designed to be worn — whether you’re heading out for coffee, walking the dog, running around after the children, or dressing for one of those rare moments you actually get to slow down.

That’s why we knew it belonged at Dotique.

You can now shop Joules Womenswear at Dotique Chesterfield, and Joules Kids at Dotique Peak Village, with the full collection also available online at Dotique.co.uk.

This gives you the best of both worlds — the ability to try on and experience the quality in person, or browse and order from home.

Whether you’re looking for soft everyday staples, a standout gilet, or the perfect cotton jumper for layering, this is Joules curated the Dotique way — thoughtfully chosen, beautifully styled, and always wearable.

Dotique has always stood for one simple thing:
Helping women move from feeling invisible, drab, or stuck in a fashion rut, to feeling confident and receiving compliments from strangers.

Joules does that effortlessly.

Their pieces have that rare quality of feeling both relaxed and polished at the same time. You can throw on one of their striped tops with your favourite MAC jeans and look instantly put together — but never overdone.

Their cotton knitwear is soft but holds its shape. Their fleeces are cosy but elevated. Their blazers have stretch, structure, and personality. And their rainwear is exactly what you want in Britain — reliable, flattering, and actually nice to wear.

This is clothing designed for living in.

It’s the kind of wardrobe that makes mornings easier — and honestly, that’s what most of us are really shopping for.

We’ve hand-selected the pieces we know our customers will love most — and that you’ll reach for again and again.

The Harbour Breton Tops

An iconic Joules style. Made from heavyweight cotton jersey with a relaxed, easy fit, these are the kind of tops that make denim look instantly more elevated.

For the younger generation, Joules captures that same British heritage feel — but with added fun, colour, and durability.

Their children’s collection is designed to be handed down and loved — made from quality fabrics, finished with thoughtful details, and full of the prints Joules is known for.

From waterproof packable raincoats and cotton-rich sweatshirts to soft leggings, appliqué tops, gilets, and welly boots, this is childrenswear that is as joyful as it is practical.

Perfect for everyday adventures, countryside walks, school days, and weekend outings.

Joules isn’t trend-led. It’s lifestyle-led.

Their designs are rooted in:

• Quality natural fabrics

• Heritage-inspired trims and detailing

• Timeless silhouettes

• Cheerful prints that lift your mood

• And real wearability

This is the kind of brand you build your wardrobe around — not replace each season.

And that’s exactly what we believe in at Dotique.

Designed for British Living

There’s a reason Joules feels so relevant right now.

It’s a brand built for real life:

• Easy cotton layers you can wash and wear

• Smart fleeces for cooler mornings

• Outerwear that actually protects you from the weather

• And colours and prints that bring warmth into the everyday

It’s the type of wardrobe that makes you feel quietly confident — the kind where everything works together.

How to Style Joules the Dotique Way

The beauty of Joules is how well it pairs with the brands you already love at Dotique.

Think:

• Harbour Breton tops with MAC jeans

• A Minx gilet layered over an American Vintage knit

• A cotton cable jumper styled with Paige denim

• Rainmore raincoats over everyday Part Two basics

• Holly knitted vests layered over Maison Hotel blouses

It’s easy, elevated, and grounded in what women actually wear day-to-day.

This isn’t dressing for Instagram — it’s dressing for life.

Why We’re So Excited About This Launch

Bringing Joules into Dotique is a natural next step for us.

It’s a brand that reflects:

• Our love of British heritage

• Our commitment to quality and wearability

• And our belief that style should feel effortless and joyful

We’re proud to now stock Joules — and even more excited for you to discover it in our stores and online.

Shop Joules at Dotique

You can now shop:

Joules Womenswear at Dotique Chesterfield
Joules Kids at Dotique Peak Village
And the full collection online at Dotique.co.uk

Whether you’re updating your everyday wardrobe or shopping for the little ones, Joules brings timeless British style into your life — the Dotique way.

Dorothy & Sophie x